JNE Supports the Digital Transformation Acceleration of Jakarta's SMEs during the Pandemic Era

22 June 2021

Jakarta, 22 June 2021 – For more than a year, since the COVID-19 pandemic hit Indonesia, the domestic economic sectors have been anxious and pessimistic due to the declining turnover and uncertainty.


Thus, Hermawan Kartajaya, Founder & Chairman of MarkPlus, Inc. and the Chairman of ICSB Indonesia stated that Small and Medium Enterprises (SMEs) have an important role as the savior of Indonesian economy because their contribution to Gross Domestic Product (GDP) has reached thousands of trillion rupiahs driven by the increasing SMEs’ digital transformation throughout Indonesia.


Supporting the SME sector to compete in the digital world, JNE held a webinar entitled “JNE Ngajak Online 2021– Goll”… Online Business Abortion 2021 in Jakarta. Through this online webinar, it is expected that the SMEs throughout Indonesia, especially in Jakarta, can develop their ability to compete in the digital world, both in national and international scale.


Eri Palgunadi as JNE Vice President of Marketing stated that through the government encouragement, JNE has now become an integral part of Indonesian society, especially for SMEs. JNE also continuously strive to provide maximum services to make its logistics competitiveness become more evenly distributed throughout Indonesia, not only integrated in Java.


This time, the Goll webinar… Online Business Abortion 2021 was opened by the Governor of DKI Jakarta, Anies Baswedan.

"The presence of this online invitation has become an oasis, especially during the recent pandemic situations where many SMEs need guidance, advice, and new perspectives to possibly access the markets, especially the digital markets to grow and develop their businesses." Anies said.


In addition, this webinar presented a Special Staff from the Minister of Cooperatives & SMEs for Creative Economy Empowerment of the Republic of Indonesia, Tb. Fiki C.Satari, who stated that there are 4 issues that must be faced by the business actors during the COVID-19 pandemic, including digital literacy, limited SME production capacity, more inclusive product quality and consistency as well as the financing accesses.


He stated that the government through Job Creation Law and Government Regulation No. 7 Year 2001 have given a mandate to the Ministry of Institutions and Regions to distribute 40% of the government spending for the development of MSMEs.


 “To start a business, there is such a thing called a creative economy ecosystem which has 4 variables. First is market. Thus, you have to first check the market, find the recent insights, and figure out the demands. Second is Research and Development (R&D). The value creation is right there. Unfortunately, many SMEs do not have funds to conduct research. The easiest way is to find the detailed information on market leaders in the related industries. Third is Human Resources. Fourth is production, which is related to how we can reduce the production costs,” said Fiki.


Besides, it is expected that the business actors in Indonesia are able to immediately adapt to and make transformations with the recent COVID-19 pandemic conditions. The actors in economic sector must walk side by side in facing these problems by obtaining new opportunities in the middle of these changing market conditions.


This is in line with the strategies adopted by Ivan Gunawan, Mandjha Hijab Fashion Designer & Entrepreneur and Snack Mak Igun at the beginning of the pandemic.

"For Mandjha Hijab, Ivan Gunawan opened for resellers and partners. I saw my Instagram followers were women and wore hijabs, so I took the opportunity to sell hijab clothing. So I made the opportunity by opening the hijab business by myself. From the beginning I opened Mandjha brand focusing on the online sales. The goal is to make this brand more accessible for public. Due to the power of internet and social media, sales increased up to 70% during the pandemic situations when compared to those in the previous years."


In this webinar, Ivan also emphasized on the importance of personal branding, "He feels lucky as a fashion designer to have a very large personal branding, people not only know him as a fashion designer, but also as an entertainer, which is actually what he always teaches and gives input to his colleagues. To the other designers, he mentioned that personal branding is also important. People will find easily find our clothes if they know the designer, similar with these recent pandemic situations," he added.


For information, Jakarta is the 28th city where JNE Ngajak Online webinar 2021– Goll…. Online Business Abortion 2021 was held as previously in Bandar Lampung. This webinar event was also held to commemorate the 494th city anniversary of Jakarta on June 22, 2021. After Jakarta, this roadshow will be next presented in Palembang on June 24, 2021. The Roadshow will be held in 60 cities throughout Indonesia. JNE Ngajak Online 2021 has started on 26 January 2021 in Samarinda and will be ended on 29 December 2021 in Ternate.


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