Bandung, Indonesia – Committed to assisting the growth of Micro, Small, and Medium Enterprises (MSMEs), JNE, an Indonesian company, organizes Digital Marketing workshops or training for online businesses and MSMEs in collaboration with OrderOnline.id (an online sales platform provider). The program, dubbed "Digital Marketing Mastery," will take place on November 5 - 6, 2022, at the Grand Tjokro Hotel Jl. Cihampelas Bandung.
The Digital Marketing Mastery workshop was attended by Fauzi Muhammad as VP of Marketing OrderOnline.id, Mayland Hendar Prasetyo as Deputy VP Business Development JNE, Dani Darmawan as CEO of OCademy, Gerry Anggara Lasmana as Marketing Executive from OrderOnline.id, and invited practitioners in the field of marketing online via Facebook (Facebook Ads), Zan Abdullah and Ammar Mandili who are content development specialists and Owners of PT Mandili Usaha Sentosa.
According to Fauzi Muhammad, VP of Marketing at OrderOnline.id, the implementation of the Digital Marketing Mastery workshop aims to help online businesses and MSMEs scale up, as well as increase skills in marketing products and services through digital platforms, both technically and through content creation strategies.
"This session was arranged to help online businesses and MSMEs scale up and have the abilities to sell their products and services online utilizing digital marketing platforms like Facebook Ads, Instagram Ads, and content generation," Fauzi explained.
The Digital Marketing Mastery workshop is divided into two sessions. On the first day, the material was delivered by Zan Abdullah, who discussed strategy material and ways to sell online using Facebook and Instagram Ads, followed by a presentation by Mayland Hendar Prasetyo (JNE Deputy VP Business Development), and concluded with the distribution of prizes to the three activity winners. OOPreneur is a business concept pitching video competition for young people that took place in October of last year.
Mayland Hendar Prasetyo, JNE's Deputy Vice President of Business Development, also communicated JNE's many programs and innovations as a tangible form of support for MSME development. Aside from that, Mayland also appreciated OrderOnline's step in holding a digital marketing workshop. "In line with JNE's tagline, Connecting Happiness, JNE really appreciates OrderOnline's steps to continue to be committed to developing MSMEs & entrepreneurs so that they can develop and compete together in the digital era," concluded Mayland.
On the second day of the workshop session, Ammar Mandili, the main speaker, covered content of development tactics, followed by Gerry Anggara, who explained the benefits of OrderOnline.id, and Dani Darmawan, who delivered material about an online learning platform for business professionals, entitled OCademy.
33 people from online enterprises and MSMEs attended this workshop. According to Robi Wahyu, Public Relations Specialist & Partnership OrderOnline.id, the workshop attendees came from various places.
"This time, the workshop attendees were quite enthused about the discussion and question & answer session. There were also participants from outside of Bandung, including those from Jakarta, Palembang, Cirebon, and Surabaya "Robi said.